@article {guler2015joint,
	title = {Joint pricing and inventory control for additive demand models with reference effects},
	journal = {Annals of Operations Research},
	volume = {226},
	number = {1},
	year = {2015},
	pages = {255{\textendash}276},
	publisher = {Springer US},
	author = {G{\"u}ler, M G{\"u}ray and Taner Bilgi{\c c} and Refik G{\"u}ll{\"u}}
}
